Just to put a finer point on what “immensely popular” actually means, Prosecco sales in the United States have gone from a few hundred thousand cases per year to several million, with sales growth averaging between 10 and 15% per year annually. Prosecco has become immensely popular in the last 10 to 15 years thanks to its reasonable price point and its cheery flavors of white flowers, pears, melons, and apples that lean slightly sweeter than other popular sparkling wines. Not everyone is pleased with the advent of the category, however, including those behind the stricter Conegliano Valdobbiadene Prosecco DOCG, who rightly point out that Pinot Noir is not a traditional grape for the region. So in some ways, the allowance for a pink version of Prosecco trailed the market demand for a long time. It turns out roughly more than half of the wineries in the larger Prosecco DOC region were already making pink sparkling wines, but selling them under more generic regional labeling laws as vino rosato frizzante or rosato spumante. I have yet to see a Brut Nature or Extra Brut version, which would only contain up to 3 grams or 6 grams of sugar per liter of residual sugar, respectively, but the regulations do allow for them. The vast majority (perhaps as high as 99%) of Prosecco Rosé will be Brut or Extra Dry, which will contain 6-12 grams or 12-17 grams per liter of residual sugar respectively. With a strawberries-and-cream character accented with bits of citrus or stone fruit, it’s hard not to smile when drinking a glass of well-made pink Prosecco.Īs with normal Prosecco, the wines get made at varying levels of sweetness. This is known as the Charmat method, which is popular for being less expensive and time-consuming than having the secondary fermentation take place in the bottle, a la Méthode Champenoise. The new regulations for producing a Prosecco Rosé require 85% of the wine to be Glera, and the rest (in practice usually either 10% or 15%) to be red Pinot Noir, leading to a nice pale pink wine that is then fermented a second time in pressure-sealed tanks to make it sparkling. Prosecco is normally made exclusively with its white grape, Glera. There is also a Prosecco DOCG region surrounding the historic town of Conegliano that has stricter rules for production.įor its entire history, Prosecco has always been a white wine, but given the rise in popularity of pink bubbles, the savvy folks behind Prosecco decided they ought to make a pink version, and after much discussion and debate, they announced their change in regulations in May of 2020. So now, Prosecco (technically Prosecco DOC – Denominazione di Origine Controllata) is a wine region and the style of sparkling wine made from Glera that comes from the 9 different provinces spanning Italy’s Veneto and Friuli-Venezia Giulia regions. In 2009, as part of an effort to maintain protection of Prosecco as the name of a designated wine region (much as Champagne defends its name from use elsewhere) the folks in Prosecco decided to rename the grape Glera. In the modern era, however, Prosecco came to be known as specifically a white sparkling wine made from a grape of the same name. Believed to originate in Slovenia, it has been grown in northeastern Italy for several centuries (references to it date back to 1382). Prosecco has been around for a long time, because it used to be the name of a grape.
PROSECCO TORRENT
They start as a trickle, driven by tastemakers and word of mouth, and if they’re extremely lucky they build over time to a torrent of interest.īut occasionally, a wine region will change its rules to allow its winemakers to do something new, and ecco! a whole new type of wine will emerge. Wine trends don’t burst at all, for the most part. It’s not every day that a whole new kind of wine bursts onto the scene. It’s also summertime in the northern hemisphere, and for many, that means hanging outside with friends drinking summery things, ideally chilled and cheerful.Įnter pink Prosecco, the newest, hottest wine category on the planet.
Many of us have reason to celebrate, or will soon, as the pandemic gradually recedes from immediate concern and we all gain something of our old lives back.
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